Design & Art Direction

Studio Craig
Design & Art Direction

My name is Lauchlan and I am a Melbourne based Creative. In my career so far I have worked on leading Brands at renowned studios across Australia, from a multitude of sectors which include Fashion, Retail, Automotive, FMCG, Nonprofit and Government. I enjoy creating thoughtful Design utilising my skills in Graphic Design, Art Direction, Image Making, Retouching and Typography.

I am currently open to new opportunities and would love to discuss any projects you may have on your mind. Please feel free to contact me via email – info@lauchlancraig.com

My name is Lauchlan and I am a Melbourne based Designer with a strong interest in Graphic Design, Art Direction, Image Making, Retouching and Typography.

I am currently open to new opportunities and would love to discuss any projects you may have on your mind. Please feel free to contact me via email – info@lauchlancraig.com

Selected Projects

Matthew Stobo

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Dynamic online portfolio and identity work for Matthew Stobo, a Melbourne-based Digital Producer and Pug Lover.

What I did: Design for Web, Moving Image, Layout, Copywriting

Daryl Digital

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An evolving visual identity for Daryl Digital, an iconically named Digital Agency from Melbourne.

What I did: Design for Web, Moving Image, Layout, Copywriting

Target

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A selection of catalogues, for various sales and marketing campaigns, during my time at Target Australia. These include Target’s “Back To School” Catalogue which was Children’s Apparel Winner at the Australasian Catalogue Awards 2017.

Work completed at Target Australia.

What I did: Design, Layout, Concept Development, Art Direction, Copywriting

Tom Gardner

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Website concepts for Senior Facilitator, Mentor and all-round good guy Tom Gardner.

What I did: Design for Web, Moving Image, Layout, Copywriting

Amber Craig

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Simple identity work which reflects the many layers to Amber’s skillset, as well as relating back to the Earth’s core – the crux of everything she deals with.

What I did: Brand Identity, Design, Bespoke Typography

Winners Sports Nutrition

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Retouching and post production work for elite range of nutrition bars for Winners Sports Nutrition.

Work completed at Icon Partners.

What I did: Design, Finished Artwork, Retouching

Connoisseur

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Artisan packaging for Connoisseur’s range of “Australian Flavours”, featuring ingredients and recipes sourced locally by some of Australia’s most prolific chefs.

Work completed at Cowan Design.

What I did: Design, Prototyping, Concept Development

Mob Skateboards

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Summer catalogue showcasing a number of skate deck designs pitched to Mob Skateboards (Gießen, Germany).

What I did: Design, Layout, Concept Development, Art Direction, Copywriting

Waterthins

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Packaging design for the Waterthins Cheese Twist range, highlighting the premium quality of the product as well as the real ingredients used in the revamped recipe.

Work completed at Icon Partners.

What I did: Design, Finished Artwork, Retouching, Art Direction

Education

Diploma of Graphic Design
RMIT University (School of Design)
Victoria, Australia
Completed November 2011

Victorian Certificate of Education
Ringwood Secondary College
Victoria, Australia
Completed November 2008

Experience

Freelance Designer
GDJ Advertising
www.gdj.com.au
(July 2018 – Current Date)

Design Director
Daryl Digital
www.daryl.digital
(June 2018 – Current Date)

Designer
Target
www.target.com.au
(March 2015 – March 2017)

Designer
Icon Partners
www.iconpartners.com.au
(March 2012 – October 2014)

Junior Designer (Intern)
walterwakefield
www.walterwakefield.com.au
(November 2011)

Junior Designer (Intern)
Cowan Design
www.cowandesign.com
(July 2011)

Designer
Glenbrae Signs
www.glenbraesigns.com.au
(November 2010 – January 2011)

Awards & Affiliations

Children’s Apparel Winner
Australasian Catalogue Awards
Melbourne, Victoria
Received August 2017

Marketing & Design Award
Target Australia
North Geelong, Australia
Received September 2015

Excellence in Illustration
RMIT University (School of Design)
Victoria, Australia
Received November 2011

Australian Graphic Design
Association (AGDA)
Graduate Member
(December 2013 – Current Date)